Fifth Media Principle

Author: Tong Xiaoyu
Publisher:
Publish Date: 2006-10-01
Features: This book constructs the basic theoretical framework of the fifth media based on the framework of communication research. Starting from the history of human communication, it grasps the main thread of technology driving the development of communication by analyzing how mobile phones have changed human communication methods, and proposes the definition and basic attributes of the fifth media. At the same time, this book analyzes the structure of the fifth media, proposes its basic communication model, and conducts research on each key aspect of the fifth media communication, including content analysis, audience analysis, transformation analysis, and media analysis. Finally, the book also discusses in detail the economic, cultural, and social issues related to the fifth media and proposes practical theories such as the 4C marketing model for viral marketing.