Advertising Management

Author: Zhou Maojun
Publisher:
Publish Date: 2002-07-01
Features: This series is compiled based on a systematic discipline system of advertising. Advertising is a highly practical discipline. The compilation of the series aims to adhere to the principle of combining theoretical exploration with practical analysis, focusing on both the construction of theory and the discipline system while avoiding purely academic discussions that are scholastic or metaphysical. Advertising research in developed countries started early and has accumulated a relatively substantial foundation. The compilation of the series is characterized by broad inclusivity and comprehensiveness.