Small to Big, Weak to Strong - 31 Key Principles of Chinese Marketing

Author: Qin Guowei
Publisher:
Publish Date: 2006-10-01
Features: Currently, there are two trends in the market for business and management books. One trend is that domestic high-quality publishers are forming strong partnerships with renowned foreign publishers specializing in business and management books, leading to faster, more comprehensive, and updated introductions of foreign works. The second trend is that domestic management experts are actively promoting the application of Chinese management philosophy to effectively utilize Western modern management science, sparking the current "Chinese-style" movement. These two trends have emerged due to the demands of domestic readers and have brought a rich variety of business and marketing books. Renowned economists, marketing theory experts, managers of multinational companies, and the founder of "Evergreen Business," have all contributed their years of research, employing rigorous theories, systematic analysis, and case studies from well-known enterprises to teach readers how to better formulate corporate development strategies, product marketing strategies, and how to more effectively organize the implementation of marketing plans. With a broad perspective, they naturally have undeniable advantages. However, whether these efforts fully meet the domestic demand for practical experience remains uncertain. It is undeniable that the majority of businesses in China are small enterprises struggling to survive, while medium-sized enterprises have already established their footing and seek steady growth. These leaders also hope to eventually reach a higher level of understanding—focusing on realizing dreams, industry development trends, formulating comprehensive strategies, and corporate culture construction. These majority players in the Chinese market share the same aspirations for growth and success, striving hard in the competitive environment. In response to their calls and practical challenges, what can experts contribute, and what can we offer? A fact is that starting from the grassroots level as a salesperson and eventually becoming an influential practitioner in China's marketing field, Mr. Qin Guowei has dedicated ten years of experience and reflection. Without ornate language or elegant phrasing, every word and sentence reflects the deep thinking of Mr. Qin Guowei during his time in ordinary marketing positions, embodying the insights he has gained through his experiences in state-owned enterprises, private enterprises, and multinational companies in the Chinese market. Therefore, I firmly believe that Mr. Qin Guowei's new work will undoubtedly bring us more inspiration and reflection.