Abundant orders - Take as many as you want: Take as many as you want

Author: Wang Lanjian
Publisher:
Publish Date: 2006-09-01
Features: This book is tailored for senior management and frontline marketing personnel in enterprises, focusing on modern marketing professional qualities and skills. It elaborates on nine aspects, including resource development, customer relationship maintenance, and professional quality cultivation, to guide readers on how to discover and nurture high-value key accounts from existing and potential customers, develop promising small accounts, and help enterprises effortlessly win a large number of orders and rapidly grow sales performance. This book is designed for senior management and frontline marketing personnel in enterprises, emphasizing modern marketing professional qualities and skills. It covers nine aspects, such as customer resource development, customer relationship maintenance, and professional quality cultivation, to explain how to identify and cultivate high-value key accounts from current and potential customers, develop promising small accounts, and enable enterprises to easily secure numerous orders and achieve rapid sales growth.