Management Learning Guide

Author: Wang Dezhong
Publisher:
Publish Date: 2006-09-01
Features: The "Introduction" at the beginning of the book briefly introduces the state of the discipline, the structure of the textbook, and learning methods to facilitate subsequent study. Each subsequent chapter clearly states the objectives and requirements for learning, as well as the basic knowledge points of the chapter. Then, it provides in-depth yet accessible explanations of the key and difficult points of the chapter, not only helping students understand but also enriching the content of the textbook in some places. At the end of each chapter, various types of exercises are provided for students to check their learning outcomes. Additionally, two sets of comprehensive exercises are included, taking the connection to practice a step further. At the end of the book, key answers to the exercises of each chapter, key answers to the comprehensive exercises, and reference books are provided. Case teaching method is a well-practiced theory that connects theory with practice, especially suitable for management disciplines. This book includes case analysis questions in both the exercises and comprehensive exercises of each chapter to train students' ability to apply learned theories to analyze and solve practical problems, as well as their thinking and expression skills. The book contains more than twenty cases, covering ancient and modern, domestic and foreign, which can be considered one of the book's features. Case analysis questions generally do not have standard answers, but attempts are made to provide analyses in the key answers for reference.