Marketing

Author: Wang Xindong
Publisher:
Publish Date: 2006-09-01
Features: This book is organized around the eight basic elements of marketing, systematically and emphatically elaborating on the fundamental concepts, theories, and methods of marketing. The specific content includes: the basic concepts of marketing; marketing environment analysis, market segmentation; market research, forecasting, and the formulation of marketing strategies; market segmentation, target market selection, market positioning, product strategy, pricing strategy, promotion strategy, distribution strategy; several special marketing methods; international marketing; service marketing; the planning, organization, and control of marketing, etc. This book is organized around the eight basic elements of marketing, systematically and emphatically elaborating on the fundamental concepts, theories, and methods of marketing. The specific content includes: the basic concepts of market and marketing; marketing environment analysis, market segmentation; market research, forecasting, and the formulation of marketing strategies; market segmentation, target market selection, market positioning, product strategy, pricing strategy, promotion strategy, distribution strategy; several special marketing methods; international marketing; service marketing; the planning, organization, and control of marketing, etc.