Translate the following content into English, where "Carriage return and line feed do not need to be translated, return as is, and all other Chinese should be translated into English: Sell combs to monks

Author: Jiang Guangyu
Publisher:
Publish Date: 2006-10-01
Features: 35 Emergency Calls
That was one afternoon at Odakyu Department Store in Tokyo, Japan. A salesperson politely greeted a female customer who came to buy a record player. The salesperson picked out an unopened "Sony" record player for her. Later, while cleaning up the goods, the salesperson discovered that they had mistakenly sold an empty record player sample to the American woman. They immediately reported the matter to the company's security guard. The guard searched everywhere for the woman but couldn't find her. Upon receiving the report, the manager thought the matter was of great importance to both customer interests and company reputation and immediately gathered relevant personnel to discuss it. At that time, they only knew the woman's name was Giselle, an American journalist, and she had left a business card from "UPS." With this limited clue, Odakyu's public relations department began a series of efforts akin to searching for a needle in a haystack overnight. They made 32 emergency calls, inquiring at major hotels in Tokyo, but yielded no results. Later, they made an international long-distance call to the headquarters of UPS in New York. In the middle of the night, they received a reply and learned Giselle's parents' phone number in the U.S. They then made another international long-distance call to the U.S. and contacted Giselle's parents, who provided her address and phone number in Tokyo. The group worked all night, making a total of 35 emergency calls. The next morning, Odakyu called Giselle to apologize. About 30 minutes later, Odakyu's deputy manager and a public relations staff member, carrying a large suitcase, arrived at Giselle's residence in a small car. Upon entering the living room, they deeply bowed to Giselle to express their apologies. In addition to delivering a new, qualified "Sony" record player, they also sent a famous record, a box of cake, and a set of towels. Then, the deputy manager opened a notebook and read out the entire record of how they worked through the night to find Giselle's address and phone number, promptly correcting the mistake. At this point, Giselle was deeply moved. She frankly stated that she had bought the record player as a welcome gift for her in-laws in Tokyo. After returning to her residence, she tried using the record player and discovered that it had no turntable and was completely unusable. At the time, she was furious, feeling that she had been tricked, and immediately wrote a critical article titled "The True Face Behind a Smile," preparing to go to Odakyu the next morning to demand accountability. Unexpectedly, Odakyu's correction of the mistake was as urgent as putting out a fire. They had spent so much effort for just a record player. These actions deeply impressed Giselle, and she tore up her critical article and rewrote one titled "35 Emergency Calls."
After the article "35 Emergency Calls" was published, it received an overwhelming response. Odakyu gained a reputation for putting customers first and became extremely popular. Odakyu turned a negative situation into a positive one, not only restoring the company's reputation but also enhancing its visibility and goodwill. Later, this story was recommended by the Public Relations Society of America as a global model case in public relations. Without these 35 emergency calls, without Odakyu's tireless efforts to rectify the situation, the minor mistake of selling an empty record player sample would undoubtedly have harmed the company's interests and there would have been no such beautiful outcome.