Bank Marketing Practical Skills - [Bank Marketing Practical Treasury.2]

Author: Guo Xiaobing
Publisher:
Publish Date: 2006-09-01
Features: "Learned" Customers Li Qi graduated from university and applied for a job at a bank. She felt extremely content, as this was the career she had long dreamed of. Since childhood, her family lived next door to the bank. Whenever she saw the bank employees coming out, she would feel a mix of admiration and longing. That profession was sacred to her, and she yearned for the day she could sit behind the tall counter, like a magician counting endless amounts of money. Now, she had finally fulfilled her dream and walked through the bank's doors. Although far from home, she still considered herself incredibly lucky, and the excitement was beyond words. After a month of training, she put on her beautiful uniform and started working as an office clerk in the credit department. Six months later, the bank implemented the customer manager system, and she was moved to the marketing front line, becoming a customer manager. At this point, her heart was no longer filled with the original joy, she no longer felt the job was noble, and even thought it was somewhat demeaning. Just take running businesses, for example. The financial personnel treated her like an insurance salesman. As soon as they saw her coming, they would find every excuse to avoid her, but she, unwise, would sit in their office and refuse to leave. They simply ignored her, sometimes leaving her there for half the day. For a business deal, she ran herself ragged and talked herself hoarse, but in the end, nothing came of it. Day after day, she ran around outside, but there was no reward at all. Two whole months passed, and she had not closed a single deal. Anxious, she complained to a classmate working in the same city: "I don’t plan to keep doing this job anymore. Now, when running the market, you need connections and experience. I don’t have either, so I might as well quit." Her classmate worked at a foreign company and, hearing her say this, advised her: "Nothing is easy these days, but in my opinion, you’re actually quite suited for this job." Li Qi looked at her classmate in confusion. "Back in school, you were famous for being a 'social butterfly.' You were talkative, outgoing, loved to think, and were very warm-hearted—you’re perfect material for a customer manager. Why are you giving up now?" Her classmate smiled. "Oh, you don’t know, being a customer manager at a bank is really tough. I don’t have any relatives or friends here, and my classmates only know you. Where would I go to make deals?" Li Qi sighed heavily, troubled by her thoughts. "Who said you don’t have classmates or connections? That’s not the style of a 'social butterfly.' Connections can be created. Speaking of classmates, I just remembered an idea. I can help you organize an alumni reunion. Our university is quite prestigious, and there must be many alumni in this city." The classmate’s words enlightened Li Qi. Of course, why had she been so busy and forgetful? This was her specialty. She acted quickly and posted an announcement in the newspaper the next day. Starting from scratch, Li Qi made the alumni reunion a great success. Although most of the attendees were young, a few influential "senior classmates" also showed up. Thanks to this alumni list, Li Qi managed to close deals.