Marketing Science

Author: Wu Min
Publisher:
Publish Date: 2006-08-01
Features: This book has an innovative concept, concise content, strong systematic and practicality. It can be used as teaching material for relevant majors in various financial and economic colleges, comprehensive universities, and also serve as a reference for financial and economic cadres and management personnel in various enterprises and institutions. The book consists of 15 chapters, including: marketing environment, market purchase behavior analysis, market research and forecasting, marketing strategy planning, marketing management process, competitive analysis and competitive strategy, product strategy, pricing strategy, distribution channel strategy, promotion strategy, marketing organization and control, etc.