Audience Strategies of Contemporary Chinese Media - Exploring with Audience Identity as the Center

Author: Zhang Chunlin
Publisher:
Publish Date: 2006-01-01
Features: This book combines the international background of media globalization and the domestic background of media industrialization, drawing on research findings from disciplines such as sociology, economics, and political science. It examines the evolution of audience identity during social transformation from three dimensions: diachronic analysis, synchronic analysis, and categorical analysis, focusing on the audience strategies of contemporary Chinese media.