Modern Hospital Management Strategies - Practical Application of One-on-One Marketing in Hospitals (Second Edition)

Author: Zhu Hengxin
Publisher:
Publish Date: 2006-09-01
Features: Hospital one-on-one marketing is a newly emerging concept in international hospital management in recent years, and this book provides an in-depth yet accessible introduction to it. The main content includes the determination of hospital customer relationships, medical market research, maintaining loyalty of hospital customers and health seekers, financial management and evaluation of hospital one-on-one marketing, hospital branding, hospital internal relationship systems, hospital project management, hospital integrated marketing, hospital service portfolio systems, hospital database marketing, hospital online marketing, hospital marketing organizational structure and employee training, etc. The content is closely aligned with the actual situation of Chinese hospitals and holds significant practical guidance value for hospital operations.