2006 - Vibrant Qingdao - City of Brands

Author: Qingdao Economic Association
Publisher:
Publish Date: 2006-08-01
Features: This book analyzes and summarizes the context and trajectory of Qingdao's brand economy and brand city development, showcasing the achievements made in developing the brand economy and building a brand city. It discusses Qingdao's brand city development from three aspects: the guiding principles, practical development, and image presentation, covering investment environment, business decisions, urban culture, brand creation and promotion.