Microeconomics - Principles. Cases and Applications (CD-ROM included)

Author: Chen Jianping
Publisher:
Publish Date: 2006-09-01
Features: This textbook strives to highlight the following characteristics:
First, the structure is more emphasized on the economic theory and content connections between chapters. Second, the content elaboration focuses more on using economic theory to analyze and explain economic realities. At the beginning of each chapter, relevant economic cases are designed, along with corresponding economic questions, which lead to the basic content of the chapter. At the end of each chapter, a "Case Study" section is arranged, carefully selecting economic cases related to the chapter content and designing some analysis questions to guide students to think more deeply about the basic economic theories and methods they have learned. Third, it strives to further extend economic knowledge and its analytical methods from different perspectives. Fourth, through various types of exercises, it provides readers with more help in learning, reviewing, and examining economics. The accompanying CD-ROM of this textbook provides teaching presentations and answers to multiple-choice, short-answer, and calculation questions in the "Review and Reflection" section, making this textbook more convenient to use. This textbook is suitable for economics courses in ordinary universities, higher vocational education colleges, and adult universities, as well as for corporate business management training and self-study.