The True Meaning of Suning's Growth

Author: Cheng Zhiming
Publisher:
Publish Date: 2006-09-01
Features: The author reveals the management principles of Suning, a major home appliance chain, based on first-hand materials for the first time. It comprehensively showcases Suning's management practices and philosophies in areas such as entrepreneurship, growth, strategic chain expansion, organizational restructuring, human resources, service, marketing, and corporate culture, uncovering the of Suning's step-by-step success. Of course, this book is not just an analysis of Suning's success as a single enterprise in the commercial circulation, but rather, it is based on the entire home appliance industry and the broader commercial society. Against the backdrop of commercial and enterprise development, it explores how enterprises can gradually grow from small to large and from weak to strong within their respective industries, finally becoming industry leaders, and provides universal methods and solutions for systematic management transformation of Chinese enterprises.