Computer-Assisted Telephone Interviewing (CATI) experiment

Author: Ling Jie
Publisher:
Publish Date: 2006-09-01
Features: CATI (Computer-Assisted Telephone Interviewing System) is the abbreviation for Computer-Assisted Telephone Interviewing System, a product of applying rapidly developing communication technology and computer information processing technology to traditional telephone surveys. As a survey method and technology, CATI has been used in developed countries in Europe and America for over thirty years. In many countries, more than half of the interviews are conducted through CATI, and in some countries, CATI interview volume can even reach as high as 95%. According to data, a market research company in the United States has as many as 550 CATI interview stations. The popularity of CATI technology abroad is partly due to the high penetration rate of telephones, and partly due to the declining success rate of door-to-door interviews in large cities. CATI (Computer-Assisted Telephone Interviewing System) is the abbreviation for Computer-Assisted Telephone Interviewing System, a product of applying rapidly developing communication technology and computer information processing technology to traditional telephone surveys. This book is divided into seven chapters. The first chapter mainly focuses on experiments related to questionnaire design; the second, third, and fourth chapters, from the perspective of CATI management, include experiments on CATI project management, sample management, and questionnaire management; the fifth chapter is an experiment on data quality control during the CATI survey process; the sixth chapter introduces CATI analysis; and the seventh chapter is an experiment on actual application cases of CATI. The purpose of writing this book is to bridge the gap between theory and practice through CATI experimental teaching, enabling students majoring in economics and management to master modern survey techniques and improve their practical skills.