Enterprise management

Author: Zhou Ying
Publisher:
Publish Date: 2006-08-01
Features: This book is positioned as an introductory course for management majors and a basic management course for non-management majors. Through studying this book, readers will gain a comprehensive understanding of enterprise management and a clear grasp of its fundamental issues. The book is structured into three parts. Part 1: Overview of Enterprise Management, primarily covers the content related to enterprises, enterprise systems, and enterprise environments, serving as the foundation of the entire book. Part 2: Principles of Enterprise Management, focuses on management functions, introducing the basic knowledge and fundamental principles of management, which constitutes the core of the book. Part 3: Enterprise Management Operations, independently presents the basic content of functional management, including corporate culture, corporate strategic management, marketing management, financial management, personnel management, production management, supply chain and logistics management, etc. Centered around the management process, it integrates functional management principles, making each chapter relatively independent yet seamlessly connected, depicting a relatively complete picture of enterprise management operations. At the end of the book is the content on management innovation, which showcases the trends in the development of enterprise management for readers. It serves as the conclusion of the book and also a new starting point for learning enterprise management.