Managerial Economics

Author: Luo Pinliang
Publisher:
Publish Date: 2006-08-01
Features: Management economics is an applied economic discipline that studies how firms use limited resources to make effective management decisions in a dynamic business environment. These management decisions may involve customers, suppliers, competitors, substitutes, collaborators, or internal organizational structures. This book systematically elaborates on the fundamental theories and methods of management economics and their practical applications in business management decisions. The book consists of 12 chapters.
Chapter 1, lists examples to illustrate the research content of management economics, summarizes its research methods, and analyzes the profit maximization principle.
Chapter 2, analyzes the factors influencing demand, demand elasticity, and its applications, focusing on how to measure the economic value of VIP cards.
Chapter 3, discusses the D-S model, which is a core model in management economics, and evaluates market policies based on the D-S model.
Chapter 4, shifts focus to economic actors—firms, introducing the basic concepts of costs and their application in scale adjustments, emphasizing the concepts and applications of economies of scale and scope economies.
Chapter 5, summarizes the basic types of market structures and explains how firms can grow stronger in market competition.
Chapter 6, compares the performance differences between competitive and monopoly markets and briefly discusses public policies targeting market power.
Chapter 7, discusses the implementation of market power in pricing decisions, introducing cost-plus pricing, price discrimination, and nonlinear pricing strategies.
Chapter 8, analyzes corporate strategic interaction behavior from the perspective of game theory. As an application of strategic behavior theory.
Chapter 9, elaborates on oligopoly output and price games, as well as the competitive strategies of differentiated monopolistic competitors. Chapters 8 and 9 constitute an innovation in the content of this book.
Chapter 10, analyzes how economic externalities disrupt market efficiency, summarizes methods to address externalities, and examines the provision mechanisms for public goods, which becomes another innovation in the book.
Chapter 11 is the main innovation of this book, studying information and incentive issues, including solutions to adverse selection, DIY and outsourcing decisions, performance evaluation mechanisms, principal-agent models, and multi-task agent models.
Chapter 12, discusses economic regulation and antitrust policies.