Window Breaking - How Detail Management Creates First-Class Enterprises

Author: Levin
Publisher:
Publish Date: 2006-10-01
Features: If a window in a building is broken and no one cares about it, soon all the other windows in the place will be broken. Because the "broken window" hides a signal; the owner or user of the building does not care whether the window is broken or not—in this place, management is chaotic, and people are passive and negative. The "broken window theory" aims to explain that minor and seemingly harmless mistakes, if not corrected, will lead to serious problems. By analyzing real-world corporate cases, from JetBlue's winning strategy to Google's customer-centric corporate strategy, IKEA's secrets to success, and the lessons of success and failure in B2B enterprises, this book reveals how the ability to continuously remain vigilant and pay attention to details can strengthen or destroy a company or a brand. This book includes the secrets and advice for shaping a first-class enterprise. If you are running a business, this book will help you prevent problems before they happen. If you are about to become a leader, this book will show you the path to success. If you are interested in business operations and want to know why two similar companies—one thriving while the other closes down—this book will help you find the answer.