Introduction to Mobile Media

Author: Kuang Wenbo
Publisher:
Publish Date: 2006-09-01
Features: This book explores how mobile media, as a new force following the traditional of radio, television, newspapers, and magazines, has changed and influenced people's lifestyles. It introduces the inevitability of the emergence of mobile media and analyzes its practical value, communication significance, and management strategies through specific case studies, while also elaborating on its potential negative effects. The book is written in a straightforward manner, translating complex technical language into simple and engaging terms. It is both entertaining and thought-provoking, making it a meaningful monograph in the field of mobile media. The content is innovative and well-suited to the needs of modern journalism and communication teaching. On the macro level, it helps students grasp the basic theories of mobile media in journalism and communication, familiarizing them with the overall framework. On the micro level, it provides practical knowledge in the field through teaching. The book is divided into eight chapters, covering specific topics such as: an overview of mobile media, mobile messaging, the handshake between print media and mobile media, mobile TV, communication theories of mobile media, business strategies for mobile media, negative effects, and management.