Corporate Strategy Management Ace - Play the Card

Author: Li Chaoju
Publisher:
Publish Date: 2006-09-01
Features: This book elaborates on the concepts and methods of corporate strategic management from six aspects: "Softness," "Stiffness," "Precision," "Trend," "Strategy," and "Timing." In terms of concepts, the book provides detailed explanations of each management "trump card" through the "Trump Dictionary"—Softness means "broad-minded and inclusive," Stiffness signifies strength and self-improvement; Precision refers to steady development, safety, and efficiency above all; Trend means being in a dominant position; Strategy emphasizes the importance of strategic planning, establishing a proactive mindset, setting strategic goals based on predictions, and strengthening the implementation of strategic plans; Timing involves seizing the opportunity, guiding the trend, and aligning with the right timing. In terms of methods, the book provides an in-depth introduction to five "Trump Principles" and analyzes classic success and failure cases accordingly. Additionally, it introduces the core management ideas of six management experts—W. Chan Kim, Lang Xianping, Wang Zhigang, Wang Pu, Peng Jianfeng, and Xiang Bing—as well as the core management ideas of six "Trump CEOs"—Walton, Gordon Moore, Dell, Bill Gates, Welch, and Li Ka-shing.