Introduction to Television Image Communication

Author: Wang Changxiao
Publisher:
Publish Date: 2006-09-01
Features: This book is based on theories such as mass communication, broadcast journalism, visual communication theory, and visual psychology. From the perspective of visual communication, it discusses and explores various fields, including the ontology of images (primarily focusing on television images while also covering photography and film images), the business and topics of television image communication, and emerging television image communication media. On this basis, it further reveals and summarizes some basic laws, characteristics, principles, and functions of television image communication. The purpose of this book is to enable readers to gain a comprehensive understanding and recognition of the characteristics, processes, laws, effects of television image communication, as well as the behaviors of communicators and audiences in television image communication. It also encourages readers to examine and analyze the various functions and social impacts of television image communication with a rational perspective. The overall structure of the book is divided into four relatively independent parts—Introduction, Upper Part, Middle Part, and Lower Part—but each part is logically connected to one another. The specific structure is as follows: Part I: Introduction—Images and Image Communication; Part II: Upper Part—General Principles of Television Image Communication; Part III: Middle Part—Special Topics on Television Image Communication; Part IV: Lower Part—Emerging Television Image Communication Media.