Network Marketing Research Techniques

Author: Shi Qiliang
Publisher:
Publish Date: 2006-08-01
Features: This book comprehensively discusses the differences between traditional marketing research and online marketing research. It provides detailed explanations on how to effectively collect primary and secondary data in the internet environment. Based on theoretical elaboration, it emphasizes cultivating students' operational skills. The book also introduces online data retrieval techniques, specialized research methods for online marketing, database marketing techniques, and customer relationship management techniques in separate chapters. This book is an ideal teaching material and reference for students majoring in e-commerce and marketing in vocational and technical colleges.