Management of private enterprises in China

Author: Yu Hua Wen
Publisher: Zhejiang University Press
Publish Date: 2004-12-01
Features: This book is primarily designed to meet the needs of college students in applying theory to practice and teachers in classroom teaching. It is organized according to the format of "Teaching Objectives," "Background Information," "Case Description," and "Discussion and Reflection Questions." The book is divided into four sections: Entrepreneurship, Business Strategy, Human Resources, and Marketing.