Viral Marketing (1CD)

Author: Wu Xiaobo
Publisher: Beijing Electronic Publishing House
Publication Date:
Features: Do you want your products to be available in every corner of 9.6 million square kilometers? Do you want every Chinese person to purchase your products ten times a year on average? Do you want to engage in long-term, mutually beneficial business relationships with tens of thousands of large and small distributors? If you only have 2,000 salespeople, can you achieve these goals? Do you know the secrets of advertising in markets with diverse consumption patterns? Have you mastered the principles of surviving in a competitive environment with weak credit? Do you understand the best models for establishing production bases across the country? Have you learned how to deal with multinational companies? If you are a follower in the market, how will you surpass them? Once you become a leader in the market, how will you maintain your advantage? Since its launch, the "Business Warfare Weapons" audio series has been favored and closely followed by industry friends and listeners. To allow more people to listen easily and "read" effectively, the book "Very Marketing – Wahaha: China's Most Successful Practical Case" is now being launched. The authors are two Xinhua News Agency journalists who have been tracking and researching the Wahaha phenomenon for over a decade. This is the most honest and direct exploration of Chinese enterprise marketing in history! An open observational perspective is the greatest feature of the "Very Marketing" audio series. This program uses marketing concepts as the narrative platform and conducts a rational and thorough analysis of Wahaha's years of marketing history based on extensive research. Through the collision and comparison of successes and failures of well-known Chinese and foreign enterprises, it tells the essence of Wahaha's successful marketing. The most mysterious marketing master in China, Zong Qinghou, says, "The essence of marketing is actually very simple—it's buying and selling, and how to achieve the greatest results with the smallest cost. But the simpler the truth, the harder it is for people to grasp it." Wu Xiaobo graduated from Fudan University's Journalism Department in 1990 and is currently a journalist at Xinhua News Agency, specializing in research on corporate development strategies. Published works: "Crossing the Cornfield," "Wenzhou Puzzle," "The Great Failure," "Mr. Wu Xiaobo—Intelligent and Foolish" and others. Hu Hongwei graduated from Hangzhou University's Journalism Department in 1986 and is currently a senior journalist at Xinhua News Agency. He has long been dedicated to reporting, researching, and analyzing China's economic phenomena during the transition period and has won the National Good News Award. Published works: "Wenzhou Puzzle" (co-authored).