Beyond Bill Gates: The Rise of IKEA's Kingdom

Author: ZHANG Jinliang ZHONG Lifeng
Publisher:
Publish Date: 2004-09-01
Features: Bill Gates, who had dominated the world's rich list for 10 years, has been surpassed by a Swede. This Swede is Ingvar Kamprad, the founder of IKEA, a furniture manufacturer. If it were only about the amount of wealth, it might not be considered unusual. What sets IKEA apart is its series of revolutionary contributions in the field of business science. The true IKEA spirit is composed of our passion, our persistent innovative spirit, our cost consciousness, our dedication, our willingness to take responsibility and help others, as well as our minimalist behavior.