Mars Marketing

Author: Peng Cheng
Publisher:
Publish Date: 2003-02-01
Features: This book will show readers the high-level strategies of how Mars, Incorporated has successfully convinced customers, suppliers, and competitors to embrace relationship marketing. It is part of the "Strong Century Marketing Series," which includes titles such as "Disney Marketing: The Success Rule of Selling Happiness," "Citibank Marketing: The New Era of Bank Marketing," "Coca-Cola Marketing: Authorizing Production Strategies," "McDonald's Marketing: Winning Globally Through Franchising," "Mars Marketing: The Success Model of Relationship Marketing," "Nike Marketing: The Intermediary Brand Strategy," "Sony Marketing: Reshaping the Brand Image of 'Made in Japan'," "Microsoft Marketing: Winning with Soft Power," and "Amazon Marketing: Challenging the Traditional Model of Online Marketing." Mars, Incorporated is the largest and most profitable multinational retail group in the UK. This book will reveal how Mars has successfully convinced customers, suppliers, and competitors to embrace relationship marketing.