Network marketing

Author: Mei Shaozhu, Wan Xiao, Li Wei (editors)
Publisher:
Publish Date: 2002-01-01
Features: This book starts with the theory of network marketing and provides a comprehensive analysis and summary of the process of e-commerce network marketing. The main contents include market research for e-commerce, strategies, planning, advertising, public relations, sales, customer service, website strategies, and marketing evaluation. This book can be used as a textbook for colleges, universities, and training programs, and also serves as a reference for network marketing professionals. This book starts with the theory of network marketing and provides a comprehensive analysis and summary of the process of e-commerce network marketing. The main contents include market research for e-commerce, strategies, planning, advertising, public relations, sales, customer service, website strategies, and marketing evaluation. This book can be used as a textbook for colleges, universities, and training programs, and also serves as a reference for network marketing professionals.