How to Create a Bestselling Product

Author: Zhu He-liang
Publisher:
Publish Date: 2000-11-01
Features: Based on summarizing the experiences of successful products domestically and internationally, this book proposes a series of secrets for successful products from aspects such as marketing concepts, marketing rules, market research, product design, product packaging, product quality, brand, distribution channels, product pricing, advertising, competitive strategies, mechanism innovation, and service skills. It is hoped that this book will benefit producers, operators, and consumers.