New Economy Era Competitive Strategy

Author: Liu Zhengxing
Publisher:
Publish Date: 2001-04-01
Features: This book is one of the series "Interpreting Harvard in the New Economy Era," and is a popular reading on corporate market competition research. It comprehensively and systematically elaborates on the introduction to competitive strategies in the new economy era, the principles of excellent competition, the design of competitive strategies, and the relevant knowledge of competitive offensive and defensive strategies. Each section of the book is composed of four parts: "Harvard's Interpretation of the New Economy," "Harvard Classics," "Case Analysis," and "Key Takeaways." The book is rich in content, with strong knowledge, readability, and practicality, making it suitable for reference and reading by a wide range of corporate personnel and scholars.