Okay, here is the translation following your instructions: Total Staff Marketing

Author: Gao Yuan
Publisher:
Publish Date: 1999-06-01
Features: The great challenge we now face is to "sell" marketing concepts to non-marketing personnel, turning them into potential marketers. This book is a powerful response to this challenge, aiming to enable companies to effectively implement the concept of total marketing, involving all non-marketing departments in every aspect and every stage of enterprise marketing management. It helps engineers, accountants, researchers and developers, as well as computer experts, to understand how to apply marketing principles to meet customer needs, thereby bringing companies substantial wealth and a bright future for unlimited development.