Manage customer assets

Author: [USA] Last Name Zisenlermen Zhang Ping Zhang Ping
Publisher:
Publish Date: 2001-05-01
Features: Customer asset evaluation is the cornerstone of customer-centric business philosophy. The author proposes a brand-new strategic model - the Customer Asset Model, which can maximize the most important asset of a company (customer lifetime value). This book provides a blueprint for companies to truly implement a customer-centric business philosophy, making it a must-read for marketing managers, especially those dedicated to enhancing customer value.