Author: (USA) Walter K. Kan
Publisher:
Publish Date: 2004-01-01
Features: IBM's corporate spirit is unparalleled in history. No other company has had such a profound impact on the global industry and human lifestyle as IBM has and will continue to do. Its success lies in the courage to innovate and transform at critical moments. The author thoroughly elaborates on IBM's business philosophy in the book, providing an objective and specific analysis of IBM's growth and development. This book is Professor Jack Waterman's masterpiece, where he thoroughly explains IBM's business philosophy and offers an objective and detailed analysis of its growth and expansion. The book also details a series of successful major transformations at IBM, which completely reshaped the company's management structure, corporate culture, and incentive mechanisms in an era of fierce competition. These changes guided IBM's healthy and rapid development. This book offers highly effective guidance for any enterprise aspiring to long-term sustainability.
Change Management
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