China Managers' Work Handbook Series - Planning Manager Work Handbook

Author: Wu Zhenxing
Publisher:
Publish Date: 2006-01-01
Features: Pan Chenglie, Deputy Chairman of the China Enterprise Association and China Entrepreneurs Association, a renowned Asian applied management expert; Wang Wenliang; Ma Zhongliang, President of Beijing Management Science Academy; Liang Yibin, senior editor of the Economic Daily. This is a series of books that standardizes the functional operations of business management personnel, perfectly combining theory and practicality. – Pan Chenglie, Deputy Chairman of the China Enterprise Association and China Entrepreneurs Association. Over two decades of practice in Chinese enterprise management have proven that completely relying on Western management models is a suicidal act, while depending on the implicit rules of Chinese management is a destructive one. Only by perfectly integrating Chinese and Western management theories, experience, and practices can Chinese enterprises be managed excellently. The "Management Stars · Chinese Managers' Work Handbook Series" is such a series of books. – Wang Wenliang, a renowned Asian applied management expert. Now, there is an urgent need for professional-level, highly practical standard work handbooks among business management personnel. The "Management Stars · Chinese Managers' Work Handbook Series" plans a comprehensive internal management system and refined management processes based on the characteristics of the development of Chinese enterprise management. It can help managers in various departments of enterprises improve their professional work capabilities comprehensively, thereby enhancing the overall competitiveness of the enterprise. I believe this series of books is an excellent textbook for cultivating modern professional managers. – Ma Zhongliang, President and Researcher of Beijing Management Science Academy. As business management work deepens further, the requirements for managers at all levels and different positions are also raised. The "Management Stars · Chinese Managers' Work Handbook Series" is a work handbook specifically written for managers at all levels of Chinese enterprises, suitable for the current development level and realities of Chinese enterprises, while keeping pace with the latest policies and concepts at home and abroad. It provides readers in the business world with relatively detailed, reliable information and clear work guidance. – Liang Yibin, senior editor of the Economic Daily. This book includes the essential courses for outstanding planning managers—such as the role positioning of planning managers, how to make planning effective—planning process and planning document design, and building the best-selling products—flexible product strategy planning.