Author: He Xuelin
Publisher:
Publish Date: 2005-04-01
Features: For a blindly sailing ship, any wind is a headwind; for a company or individual who has made strategic mistakes, any improvement in details is meaningless. By following the 21 strategic principles proposed in this book, companies will thrive and endure; by violating these strategies, they will inevitably bring self-destruction. He Xuelin sets up three stages:
Stage 1: To correctly predict the fate of the overall decline of China's private enterprises in the early days, today he aims to help every fallen Chinese company stand up one by one!
Stage 2: To create the original "He-style Marketing Model," which can enhance advertising effectiveness by ten thousand times, achieving an advertising effect of 1 billion with 1 million yuan, or 1 billion with 10 million yuan!
Stage 3: At the time when the giant fell, who in the world proposed more correct and profound views and countermeasures for Shi Yuzhu's comeback than He Xuelin? Welcome first-class Chinese and foreign economists and consultants, welcome entrepreneurs including leaders of Fortune 500 companies, welcome outstanding figures from all walks of life to take up the challenge!
The greatest and most common mistake made by Chinese enterprises is a strategic mistake. Even more frightening is that our entrepreneurs are completely unaware that the mistakes they are making are strategic ones, and they keep looking for reasons in the details. The weakest link of Chinese enterprises is the strategic link, the biggest misconception is the strategic misconception, the most needed change is the prejudice against strategy, the most lacking ability is the ability to formulate correct strategies, and the most important improvement is the management level of strategy.
Strategy determines success or failure - delay the execution of detailism
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