Planning

Author: Lei Wanli
Publisher:
Publish Date: 2004-05-01
Features: A that has profoundly influenced Chinese planning thought and behavior. The main laws, models, and methods expressed in this book include:
- The correlation law that expresses the connection between the intrinsic fundamental basis and the extrinsic fundamental methods of planning.
- The addition law that expresses the diversity of correlation is the diversity of methods.
- The subtraction law that expresses the key minority and the non-key majority.
- The expression of the thinking qualities and thinking tools that planners should have.
- The overall model of planning activities expressed and constructed in layers.
- The basic tools for defining problems and establishing planning themes.
- The positioning matrix tool for finding leverage points in market positioning.
- The general methods for defining and expressing positioning points and selling points.
- The three models of resource efficiency amplification that explain why 1+1 can be greater than 2.
- The logical route law for establishing business models and achieving the strategy of "winning by stratagem."
- The commercial relationship law for establishing communication channels and networks among participants.
- The universal model for achieving goals - the displacement law W=FS.
- The psychological process model and persuasion model of consumer purchasing behavior.
- The production and consumption process of information products as the second main lifeline of manufacturers.
- The universal methods for making information expressive, attention-grabbing, and influential.
- The selective persuasion model centered on the experience-to-recognition process.
- The "drawer principle" for achieving market segmentation and profit through niches.
- The feedback-driven principle for establishing sustainable value-adding systems.