Survey Measurement Manual

Author: Guo Qiang
Publisher:
Publish Date: 2004-01-01
Features: The key features of this series are as follows: First, refinement. This series comprehensively covers all aspects of survey content, providing highly detailed information. Second, operability. After reading the books, you can apply and practice them in real-world work, which gives them value and significance. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is a crucial aspect of highlighting operability.
In this era where public opinion comes first, in a society that values consumption, and in a time when surveys are everywhere, it is essential for everyone to master the basic tools for understanding others, recognizing society, and seizing business opportunities. This tool is surveys. Relying solely on intuition in social interactions, business, or daily life will inevitably lead to being by the market and society. Since this is an era where public opinion takes precedence, understanding public sentiment through surveys is the fundamental duty of governments and civil servants. Public hearings are based on surveys. Superficial investigations are outdated. Providing professional survey techniques is the demand of the times.
The emergence of a buyer's market in China has made consumers the gods. Understanding consumer needs, grasping market trends, improving service satisfaction, and expanding product market share are the winning strategies for businesses in fierce market competition. Therefore, market surveys have flourished across China. As a fundamental tool for understanding society, seizing business opportunities, and knowing others, surveys are not only essential for government officials, market researchers in enterprises, and professional survey practitioners but also have become a compulsory course in China's universities and colleges. In modern society, surveys are increasingly becoming a basic literacy for the public, and the survey industry is also growing into a thriving sector.
As a sociologist, I am happy to promote the popularization of sociological knowledge, including survey knowledge, because the popularization of social science knowledge should be an important part of scientific popularization. As a sociologist, I also appreciate and support the efforts to industrialize the survey industry. Guo Qiang is a Ph.D. student I supervised, and he is willing to spread and popularize survey knowledge, as well as the industrialization of survey knowledge, which I fully support. Compared to similar publications, I believe this series has the following features: First, refinement. This series comprehensively covers all aspects of survey content, providing highly detailed information. Second, operability. After reading the books, you can apply and practice them in real-world work, which gives them value and significance. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is a crucial aspect of highlighting operability.