Creative Capital

Author: Zhang Zhongyuan
Publisher:
Publishing Date: 2002-01-01
Features: This book uses numerous real-world company case studies to provide creative strategies and methods that can be utilized by companies. It is easy to understand and highly practical. The company cases cited in this book are mostly derived from various public literature sources and are not fabricated. This book introduces creative approaches for companies, creative heroes in the knowledge economy era, the relationship between creativity and company management, creativity and advertising, and creativity and public relations through a wealth of company case studies.