Why did the CEO fail

Author: Zhang Liang
Publisher:
Publish Date: 2000-10-01
Features: This book has a novel format and an exquisite structure, balancing generality and foresight in its content. It essentially covers common challenges faced by most enterprises, such as strategic management, human resource management, quality management, marketing management, organizational structure, R&D strategy, and pricing strategy. Additionally, it explores some cutting-edge and hot topics in the field of management, such as corporate acquisition strategies, the second-creation problem, and corporate CI strategy. For all of you who are currently CEOs or aspiring to become CEOs and corporate managers, this book will serve as a valuable mentor, friend, and reference.