- Hunan

Author: Du Jiang
Publisher:
Publish Date: 2001-09-01
Features: This book conducts many pioneering researches on the theoretical and practical issues of cross-border operations of tourism enterprises, with the main insights reflected in: summarizing and generalizing the forms and characteristics of cross-border operations of tourism enterprises; proposing a general theory of cross-border operations of tourism enterprises based on the analysis of existing theories of international trade and multinational corporations; systematically analyzing the operational procedures and alternative approaches of cross-border operation strategies of tourism enterprises; clarifying the dominant ideas of cross-border operation strategies of tourism enterprises in China.