Brand Secrets - Basic Principles of Advertising Planning

Author: Li Guangdou
Publisher:
Publish Date: 2002-04-01
Features: An authoritative, hands-on guide to advertising planning and theory. Based on the author's personal experience in Chinese advertising planning, it summarizes fundamental principles of advertising planning and the "Golden Rules of Advertising," offering strong practical applicability and visionary theoretical guidance. Violating these principles will expose you to greater market risks. Through successful cases in Chinese advertising since its inception and classic works in world advertising history, the book integrates the latest theories in international marketing and advertising, providing a detailed introduction to the entire process of successful advertising planning.