Creative Marketing 67 Tactics

Author: (USA) Thomas Collins Stan Rip
Publisher:
Publish Date: 2000-04-01
Features: This is one of the classics of marketing in the internet age. It tells the story of 67 valuable marketing ideas that have achieved great success worldwide. Many of these marketing ideas have been successfully implemented in the mature operating and marketing environments of the Western market today. This book compiles case prototypes of such practices – and this is what makes the book exciting! Through this book, readers can learn from these examples and derive their own creative marketing experiences.