Customer Relationship Management

Author: Ronald S. Swift (USA), translated by Yang Donglong
Publisher:
Publish Date: 2002-03-01
Features: Are you frustrated by your customers' elusive and overly picky behavior? Do you struggle to maintain and manage complex and ever-changing customer relationships? Your customers may be undergoing various changes, yet you fail to notice. They might also be quietly drifting away, and you're helpless to stop it? Then, read "Customer Relationship Management": What could be more important than a sound and effective customer relationship? Customer relationships hold infinite valuable resources and unlimited business opportunities, serving as the lifeline for a company's survival and growth, and are currently a hot topic worldwide. This book was published simultaneously with the US edition, and the author, Ronald S. Swift, is a renowned expert in this field, currently serving as Vice President of NCR. The insightful perspectives and solutions he offers in the book will surely open your eyes and turn your business around, leading you to new heights!