Marketing copy available for immediate reference

Author: Jia Shisheng et al. (Editor-in-Chief)
Publisher:
Publish Date: 2002-01-01
Features: Marketing is the core and foundation of modern successful enterprises. This book meticulously compiles marketing research, marketing strategies, marketing pricing, marketing channels, customer management, new product development, as well as common contracts and letters of application from over 600 well-known enterprises from China and abroad, providing comprehensive marketing management solutions for businesses.