Advertising Psychology

Author: You Jianxin
Publisher:
Publish Date: 1997-06-01
Features: Advertising psychology is a knowledge for advertising professionals and their operators. It starts from studying the patterns of consumer behavior and psychological phenomena, exploring effective ways to improve advertising effectiveness. This book is divided into seven chapters, introducing the research objects of advertising psychology, basic psychological theories, discussing the psychological impact effects of advertising, and elaborating on the evaluation of advertising psychology.