First Competitiveness -- Achieving a World-Class Cultural Strategy: Achieving a World-Class Cultural Strategy

Author: Cao Shichao
Publisher:
Publish Date: 2003-05-01
Features: We cannot but compete with world-class or companies, so we must become world-class. The author provides an in-depth cultural perspective on the development and competition of the global economy, discovering that culture is competitiveness and the only path to achieving world-class status, proposing a cultural and cultural competition strategy. The book profoundly elaborates on the concept of culture, pointing out that culture is the primary mode of production and that cultural consciousness is a powerful core competitiveness. A cultural strategy is to align our cultural identity with the characteristics of the business (industry) we are engaged in, becoming a strategic force that strongly supports the sustainable development of our cause. The concepts, content, strategies, methods, and steps proposed in this book for becoming world-class or are of great guiding significance for the competition and development between nations, countries, regions, and companies.