Management Innovation and Application

Author: Jin Xiwang
Publisher:
Publish Date: 2003-05-01
Features: Innovation, not only technological innovation, but also includes strategic management innovation, organizational innovation, process innovation, project management innovation, marketing innovation, and innovative management methods. The importance of management theory innovation is becoming increasingly evident. Management studies management activities as its object, focusing on researching the general laws of management activities, effectively integrating available resources to achieve organizational goals and improve operational efficiency. The nature, characteristics, and practical implementation of management activities, along with the changes in management theory, lead to the innovation of management theory. This is the source of enhancing core competitiveness, promoting economic development, and improving the effectiveness of economic operations.