Brand Journey: Advanced Tutorial on Logo Design Art

Author: Li Wei
Publisher:
Publish Date: 2006-09-01
Features: This book discusses the important value and role of logo design in the current fierce market competition and revitalization of the national economy from five parts: the unique charm of contemporary brand culture, the brand journey and logo design, CIS - creating a winning image strategy for famous brands, the aesthetic design of basic elements of VIS, and new strategies for creating brand images.

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