The Mystery of Football Economy - Football. Money. Society

Author: Moruo
Publisher:
Publish Date: 2006-08-01
Features: Since the major changes in commerce and finance in 1990, European football has still been in a transition period. With the sharp decline in revenue across the European media industry, many clubs facing high wage costs are grappling with serious financial issues. The polarization of club financial conditions has become increasingly severe. The pressure for structural reform in the football industry is also growing. This book takes clubs from Denmark, England, Italy, and the Netherlands as examples to examine the nature and purpose of contemporary football clubs, analyzing a range of issues such as ownership structure, management, and accountability. It also explores the dual nature of football as both a sport and an industry, emphasizing the importance of dialogue between clubs and society and the market. This book is an authoritative work on football industry research and holds certain inspirational significance for China's football industry and football economy.