Introduction to E-commerce

Author: None
Publisher:
Publish Date: 2006-09-01
Features: This textbook is compiled based on the talent training plan for two-year e-commerce programs issued by the Ministry of Education, incorporating the latest developments and innovative teaching experiences in the field of e-commerce both domestically and internationally. It aligns with the newly revised national "E-commerce Professional" occupational standards. The book is divided into nine chapters, covering topics such as an Overview of E-commerce, E-commerce Technology Basics, E-commerce Payment and Settlement, E-commerce Security Management, Logistics and Supply Chain, E-commerce Marketing Practices, Establishing a Personal Online Store, Enterprise E-commerce Applications, and Mobile Commerce. Each chapter includes "Learning Objectives," "Competency Standards," and "Key Concepts." Within each chapter, there are several units, each consisting of three modules: "Case Study and Analysis," "Related Knowledge," and "Practice and Evaluation." These modules are closely interconnected around the unit's main theme, aiming to achieve a balance between theory and practice, as well as between teaching and learning, to help students reinforce their understanding and mastery of e-commerce concepts, methods, and skills through thinking and practice. This book can serve as a teaching material for students majoring in e-commerce at higher vocational colleges, junior colleges, adult colleges, private colleges, and secondary vocational colleges of undergraduate universities. It is also suitable for students at five-year vocational colleges, secondary vocational and technical schools, and for other relevant individuals as a reference.