WHAT I LEARNED FROM SAM WALTON ， Other Chinese text needs to be translated into English

Author: Michael Bergdahl Alex Stiber United States/America
Publisher: John Wiley and Sons Ltd
Publish Date: 2006-09-01
Features: Book Description A behind-the-scenes look at Walmart's successful business strategies and tactics What I Learned from Sam Walton unlocks the secrets to Walmart's success and provides answers to these and many other questions. As a former Walmart employee, author Michael Bergdahl had the opportunity to see the Walmart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that now share throughout the pages of this book. Readers will be introduced to Walmart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a roadmap to successful competition. Michael Bergdahl (Pittsburgh, PA) worked for Walmart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division. Book Description Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Walmart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." - Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Walmart's service culture and its leadership icon, Sam Walton." - Roger J. Dow, Senior Vice President, Global and Field Sales, Marriott International, Inc. 1. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. 2. P - Price: Don't try to compete on price; differentiate your product selection. 3. O - Operations: Break the retail "ready, shoot, aim" tactical orientation by developing an actual strategy to compete. 4. C - Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. 5. K - Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. 6. E - Expenses: Become obsessed about controlling costs. 7. T - Talent: Recruit constantly and hire people who have both experience and high potential. 8. S - Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.